IDF Training

Initial Promo

IDF Training is a Krav Maga training studio based in Melbourne Australia. To promote their business, they contracted a promotional video to be produced. This simple montage of Krav Maga moves to intense music went viral and started bringing new faces through the door.

Round Two

As views for the first video petered out, IDF decided to up the anti. Flying out a Krav Maga fight choreographer from Hollywood, they sought to film a more dramatic and polished version of the first video, this time including a bit more of a storyline. The video went viral quickly gaining over 200,000 views.

Whilst I did the production for each of these videos, and the colour grading of the second, these projects were produced by Lucas Lambert who did a great job with the music and editing.